Your expertise is strong. Your results are real. But in a market where AI made visibility easy, being seen is no longer the advantage. Being trusted is, and nothing builds credibility faster than earned media and third-party proof.
...It’s being unconvincing.When everyone can publish content at scale, the market stops rewarding volume and starts rewarding proof.Right now, you may be losing:
Clients choosing founders who look more credible
Investors hesitating because your expertise isn’t visible
Media overlooking you because your message isn’t sharp
Partners choosing safer names with clearer reputations
Search tools prioritising founders backed by trusted sources
You don’t lose to better founders.
You lose to founders who have built more authority signals than you.And that’s the gap we fix.
Your work deserves to be recognised, discovered and chosen. The right credibility system makes that happen.
A trusted founder becomes the default choice.
Your opportunities rise because your reputation carries you.Here’s what authority gives you:
Clients who come in pre-sold
Investors who take you seriously
Media that sees you as a relevant voice
Partnerships that amplify your influence
Faster sales because trust removes friction
A reputation that AI systems recognise and recommend
The founders who win now aren’t the loudest.
They’re the ones with the most proof behind them.
AI tools like ChatGPT, Perplexity and Gemini don’t choose experts randomly.
They pull from trusted third-party sources.They reward founders who have:
Press coverage
Interviews
Articles
Expert quotes
Reviews
Reputable websites
Podcast features
These signals increase your ranking in AI-driven discovery and strengthen human trust at the same time.Earned media doesn’t just build credibility.
It builds algorithmic authority.Your future clients, investors and collaborators are now choosing based on the credibility trail you’ve created.If your digital reputation is weak, your opportunities will be too.
The P.H.A.S.E.S.® Framework is designed to help you cut through the noise, earn trust faster and turn your expertise into opportunity.It breaks your visibility journey into six clear pillars so you always know what to focus on, why it matters and how it translates into growth.When these six pillars work in sync, your brand becomes the obvious choice in your category:
Positioning:
Make your value unmistakable.Hook:
Craft messages people remember and repeat.Amplification:
Showcase proof and expertise where it matters.Strategic Partnerships:
Borrow trust from aligned platforms and communities.Engagement:
Move people from awareness to interaction, and from interaction to opportunity.Sustainability:
Stay visible with systems that work even when you’re offline.
This is the system that transforms a founder from “good at what they do” to the name people remember and reach out to.
Your Guide to Building a Category-Defining Brand
This isn’t content fluff. It’s visibility strategy that drives trust, capital and growth.
Why founders choose me:
Led media outreach resulting in features with BBC Radio, City AM, Yahoo Finance, Fintech Times, TechRound, Startups Magazine and more
CIPR-accredited PR strategist and creator of the P.H.A.S.E.S.® Framework
Named in PRWeek’s 30 Under 30
Managed visibility for fintech acquisitions, NHS partnerships and founder-led product launches
Almost a decade of PR & communications expertise, blending strategic brand building with AI-powered systems
Visibility is more than content.
It’s how you become the obvious choice in competitive markets.
The P.H.A.S.E.S.® Authority Accelerator
Build a credibility engine that attracts clients, capital, coverage and partnerships in just 90 days, or 120 days with extended support
This is my flagship programme for founders who want to build a category-defining brand powered by earned media, strong positioning and a credibility system that grows on its own.You'll choose between:
DWY (Done-With-You) – Ideal for fast-action founders who want hands-on strategy, clarity and tools to self-execute with guidance
DFY (Done-For-You) – Perfect for busy founders who want the heavy lifting done, with full implementation support from end to end
Both versions of the Accelerator install the same credibility system. The only difference is whether we build it with you or for you.
It combines:
Positioning
Messaging
Authority asset development
PR and partnership strategy
Content direction
Visibility systems
AI-supported workflows
You get everything you need to become the founder people trust by default.
What you'll walk away with:
A clear message that positions you as the expert
A credibility system rooted in proof, not noise
Authority assets that strengthen your reputation
A visibility rhythm that grows your demand
Partnership and PR angles that expand reach
Evergreen systems that keep your brand working
Stronger enquiries, better opportunities and faster wins
Who it's for:
Founders who:
Already have results but feel overlooked
Want consistent inbound without constant posting
Need clearer positioning to raise their commercial ceiling
Want to be known for something specific
Are ready to build the proof needed for bigger rooms
If your business is scaling but your brand isn’t, this is for you.
Investment: Starts from £5,000
⚡ Limited client intake each quarter
👉🏾 Secure your spot now and become the obvious choice while spaces remain.
The P.H.A.S.E.S.® Strategy Sprint
A one-week clarity accelerator for founders who want fast momentum
Perfect if you want a sharper message, stronger positioning and a 90-day plan built for authority.
You get:
Pre-sprint authority audit
60-minute Strategy Sprint session
Precision Call 2–3 weeks later
Positioning + messaging sheet
PR and partnership angles
Early content direction
7 days of feedback
£150 credit toward the Accelerator
This is ideal if:
You’re unclear on what to say, pitch, or post
You want earned media, not just more content
You’re doing great work, but few people know about it
You want a strategy, not just another content calendar
Investment: £750
Start building the visibility and credibility your brand deserves in just one week
Which P.H.A.S.E.S.® Path Fits You Best?
| Path | Best for | Timeline | outcome |
|---|---|---|---|
| Strategy Sprint | You want clarity now | 1 week | A 90-day authority plan |
| Accelerator (DWY) | You want guidance and structure | 12–16 weeks | Your full credibility system |
| Accelerator Plus (DFY) | You want it done for you | 12–16 weeks | End-to-end authority execution |
What Founders Say About Working With Me
FAQs
Is this right if I’m bootstrapped?
Yes. Bootstrapped founders often have the sharpest stories. I’ll help you position yours to attract the right clients and partnerships without wasting time or money on scattered tactics.What if I’m raising SEIS/EIS?
Perfect timing. Investors don’t just back products, they back people. This process ensures your personal brand signals clarity, credibility and ambition.Is this really worth the investment?
The cost of invisibility is higher. Missed clients, partnerships and press opportunities compound over time. This programme builds assets that keep delivering long after the 90 days.How quickly will I see results?
Most founders see clearer messaging, stronger pitches and better conversations within the first few weeks. Authority compounds, but we start with quick strategic wins.How much will I need to be involved each week?
On average, DWY clients spend 2–4 hours a week. DFY clients spend 1–2. Either way, I handle the heavy lifting. It’s designed to move fast without overwhelming your calendar.The more engaged you are, the stronger the results.How is this different from hiring a social media manager?
This isn’t about pumping out content. It’s a strategy-first system that builds authority, creates earned media opportunities, and turns visibility into growth. Most content services skip that.What happens after the 90 days?
You’ll leave with a full system, strategic assets and a repeatable engine you can run yourself or hand over to a team. Ongoing support is available if you want to scale further.Do I need a big following before I start?
No. Follower count means nothing without positioning. I’ve helped founders grow traction with under 1,000 followers. The strategy works regardless of audience size.Will this work if my business isn’t in tech or finance?
Yes. The P.H.A.S.E.S.® Framework adapts to any sector. I’ve supported founders across fintech, education, healthcare, professional services and mission-driven businesses.
We’ll align your expertise with visibility so your personal brand becomes the engine that drives new clients, builds trust with investors and creates momentum for partnerships
© Tariq Peters 2025. All rights reserved.